James Carnegie - UK Adventure lifestyle Advertising Photographer and Director.

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Seven Christmas Crackers 4/7: A chilly Lido for Nike Swim

Seven Christmas Crackers 4/7: A chilly Lido for Nike Swim

I absolutely love shooting in/under water. It fills me with fear - you're never quite sure you've nailed the shot (a bit like shooting film was!) until much later. Strapping 2kg weights to each ankle, it turns out, is great for keeping you in position on the pool floor when swimmers dive in but not ideal for reaching the surface to breathe. Who knew?

Nike Swim ran a masterclass with London's Swim Dem Crew and the sun came out to act like a gigantic reflector, bouncing off the silver pool floor for me. One of my favourite shoots of the year. Thanks to brandnation for not letting me drown.

https://jamescarnegie.co.uk/Series/Nike-Swim-X-SDC/1/thumbs

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