Nike Swim Victory Launch: lockdown, lung capacity and liberation
Will thousands of pounds of equipment be flooded? Will one of my production crew drown? Is a public lido the best place to be as the country is heading into lockdown?
These are the questions that, in the days preceding a big production (as this one for Nike Swim and the launch of their new Victory Range was), litter my head and prevent me from relaxing too far.
I was commissioned to make a short film and accompanying stills to tell the story of North London based, Nike Trainer Nesrine Dally, or Nez as her community of dedicated followers know her. Muay Thai boxer, mother of two and fitness tutor.. the number of inspiring accomplishments that could be added to Nez' resume are too many to list here. But needless to say she has a powerful story and message of hope to inspire similar women who have struggled with the